Twigglr is a group communication tool designed for small and medium-sized businesses, helping them manage customer chats, appointments, and notifications all in one place. I was brought in to create a comprehensive visual identity, encompassing the logo and brand system, website design, social media assets, and merchandise.
Challenge
Twigglr needed more than just a visual refresh; it required a distinct identity that could convey trust, accessibility, and modernity, without sacrificing the human touch.
Key challenges included:
Creating a logo that feels playful but scalable across all media (including app icons)
Building a visual language that is vibrant, functional, and flexible for digital and print assets
Designing a website that’s not only visually engaging, but also intuitive and conversion-friendly
Ensuring consistency across brand touchpoints—from social media templates to merch items
Results
A bold, modern logo system with a friendly wordmark and recognizable icon
A flexible visual identity: vibrant greens, rounded typography, and clean UI components
A responsive, conversion-focused website that clearly communicates features and value
Consistent brand extensions across social media, merch, and marketing assets
Working with Salooni was an absolute breeze! She took our rough ideas and turned them into a bold, playful brand that feels exactly like us. The attention to detail, creativity, and smooth process made everything feel effortless — we couldn’t be happier with the result.
Twigglr
S.A. AbbasOwner
Working with Salooni was so easy and smooth. She understood exactly what we needed and delivered a brand and website that felt just right. We love how everything turned out!
Quran Tutor
A.Rizvi, Owner
The new branding and website made a real difference — clear, modern, and exactly what we needed to connect with new students.
Owen Rijbewijsshop
Mustafa, Owner
The logo and print materials captured our mission perfectly. Everything felt meaningful and well-crafted, just what we needed.
Idara-e-Jafaria
Local NGO