ByteGo is a conceptual food delivery brand designed to appeal to tech-savvy, on-the-go urbanites. The idea was to build a complete brand identity that feels fast, fresh, and friendly — while standing out in a crowded, app-first marketplace. This self-initiated project involved designing everything from the logo and typography to color palette, icons, illustrations, billboards, and social media visuals.
Challenge
Design a brand system that balances the urgency of delivery with the delight of great food, while keeping it playful, scalable, and instantly recognizable across touchpoints.
Results
A dynamic visual identity centered around a custom "B" icon — featuring speed lines and a bite mark to convey movement and appetite in one stroke. A warm, modern type system (Nunito & Lato), bold cranberry red palette, and cheerful illustrations round out the brand. The result is a cohesive, engaging design system ready for everything from app icons to OOH ads — fast, fresh, and fun.
Working with Salooni was an absolute breeze! She took our rough ideas and turned them into a bold, playful brand that feels exactly like us. The attention to detail, creativity, and smooth process made everything feel effortless — we couldn’t be happier with the result.
Twigglr
S.A. AbbasOwner
Working with Salooni was so easy and smooth. She understood exactly what we needed and delivered a brand and website that felt just right. We love how everything turned out!
Quran Tutor
A.Rizvi, Owner
The new branding and website made a real difference — clear, modern, and exactly what we needed to connect with new students.
Owen Rijbewijsshop
Mustafa, Owner
The logo and print materials captured our mission perfectly. Everything felt meaningful and well-crafted, just what we needed.
Idara-e-Jafaria
Local NGO