Owen Rijbewijshopp.nl is a driving school based in the Netherlands, helping students obtain their driver's licenses with confidence and ease. The brand needed a fresh, recognizable identity that would stand out in a crowded market while communicating trust, professionalism, and approachability.
I worked on the full visual identity—logo, color palette, typography, web design, and brand application across real-world touchpoints.
Challenge
Create a youth-friendly yet credible brand that appeals to first-time drivers while maintaining the reliability expected from a driving school. The design had to balance energy with clarity, and feel equally effective across digital and physical touchpoints.
Results
A bold, modern logo with a friendly wordmark and directional arrow motif gives the brand instant movement and recognition. The color system—featuring electric blue and soft neutrals—injects freshness while ensuring legibility. A clean, responsive website delivers key information quickly, while cohesive branding across uniforms, vehicles, and print ads builds strong visibility both online and on the road.
Working with Salooni was an absolute breeze! She took our rough ideas and turned them into a bold, playful brand that feels exactly like us. The attention to detail, creativity, and smooth process made everything feel effortless — we couldn’t be happier with the result.
Twigglr
S.A. AbbasOwner
Working with Salooni was so easy and smooth. She understood exactly what we needed and delivered a brand and website that felt just right. We love how everything turned out!
Quran Tutor
A.Rizvi, Owner
The new branding and website made a real difference — clear, modern, and exactly what we needed to connect with new students.
Owen Rijbewijsshop
Mustafa, Owner
The logo and print materials captured our mission perfectly. Everything felt meaningful and well-crafted, just what we needed.
Idara-e-Jafaria
Local NGO